Tisk

Case Studies in Business Development

The course is a follow-up to the course Business Development. As such, it deals with business activities that are intended to increase the profit, production, or service potential of an enterprise, using the method of case studies as the main teaching and students´ work vehicle. The course presents students with real management issues and serves as a springboard to lively classroom debate in which participants present and defend their analyses and prescriptions.

The purpose of the course is to - by using information and issues from successful companies - help students learn Business development by giving them the opportunity to study, analyze and evaluate Business development issues in a relevant, real life context. The case studies analyzed in the course comprise real business cases covering aspects of strategy, marketing, operations, organization and people management.

Module goal:

The course is a follow-up to the course Business Development. As such, it deals with business activities that are intended to increase the profit, production, or service potential of an enterprise, using the method of case studies as the main teaching and students´ work vehicle. This vehicle presents students with real and critical management issues and serves as a springboard to lively classroom debate in which participants present and defend their analyses and prescriptions.

Purpose of the course is to - by using information and issues from successful companies - help students learn Business development by giving the opportunity to study, analyze and evaluate Business development in a relevant, real life context. The case studies analyzed in the course comprise real business cases covering issues of strategy, marketing, operations, organization and people management.

Module annotation:

The module highlights key growth and development challenges facing contemporary firms. After completing the course, the student should be able to:

  • build and evaluate real business strategies
  • form marketing strategies and apply their tools
  • build efficient operations
  • manage changes
  • optimize company organizations
  • successfully align the main tools of people management with organization´s stratégy

Main topics of the course:

Main topics of the course cover

  • building and analyzing business strategies and strategic perspectives. The main issues cover company aims and objectives, corporate mission, business expansion, risk, swot analysis, specific strategies in sectors of industry and types of business organization,
  • business planning, business start-ups, corporate culture, external environment analysis including international business, business cycle, government influence, consumer protection, corporate responsibility and ethics, the role of corporate stakeholders, globalization, etc.

Module Lecturer:

doc. PhDr. Ing. Jan Urban, CSc.

Management consultant, lecturer and author, managing director and co-owner of Consilium Group, a management consulting and development company, formerly university teacher.

His main focus covers people management, business and human resource development as well as business organization. Has vast local and international experience in corporate and management trainings using interactive methods and business case studies addressing typical people management and business development issues and dilemmas.

ÚSTAV PRÁVA A PRÁVNÍ VĚDY POSKYTUJE NEJVĚTŠÍ NABÍDKU MANAŽERSKÝCH STUDIJNÍCH PROGRAMŮ. Více informací

 
Přihlaste se a získejte studium prestižních manažerských programů MBA, LL.M., MPA a MSc. za cenu 99.000 Kč. Platí pouze při úhradě studia do 2. 1. 2018. Jako bonus získáte 5 seminářů zdarma!


DEN OTEVŘENÝCH DVEŘÍ
Na Dni otevřených dveří Vás budou očekávat lidé z vedení školy, jakož i lektoři, kteří Vám zodpoví veškeré Vaše dotazy týkající se studia MBA, BBA, LL.M., MPA, MSc. a DBA programů. Dozvíte se informace o průběhu studia, jak si správně zvolit studijní program, kdy se konají tematická setkání, jaké jsou podmínky přijetí ke studiu atd. Kromě malého občerstvení pro Vás budou připraveny materiály obsahující informace o studiu.


Nejbližší termín Dne otevřených dveří: 13. 12. 2017. Více informací zde

Chcete se dozvědět více?
Kontaktujte nás na bezplatné Zelené lince 800 208 008 nebo na tel.: +420 608 579 570, případně na e-mailové adrese cps@ustavprava.cz, kde si můžete sjednat osobní návštěvu.
 
Budeme se těšit na Vaši návštěvu.

 

Ing. Tereza Marková, DiS.
výkonná ředitelka
 
markova@ustavprava.eu
Tel.: 224 247 011
Zelená linka : 800 208 008

 

 

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