Tisk

MBA Innovation

The objective of the stated module taught within the Business Development program is to enrich the theoretical knowledge of students and combine them with their practical experience, where innovation expresses change and novelties, such as the implementation of scientific and technical advancement, new kinds of products. Innovation leads to savings in labour and natural resources. Innovation means the improvement or gradual development of a given product. According to the National Innovation Strategy of the Czech Republic innovation is the renewal and expansion of the range of products and services and related markets, the creation of new methods of production, supply and distribution, the implementation of changes in management, work organization, working conditions and qualifications of the workforce. The module is lectured and moderated by the guarantor of the EMBA Business Development Program, Professor Pitr, who has been dealing with the issue of project management and innovation for years and who will also present the course in the light of the global market of the 21st century, in particular from the aspect of medium and larger sized corporations and their corporate development.

WHAT IS INNOVATION AND HOW IT LEVERAGES THE COMPANY’S COMPETITIVENESS

There’s an important difference between being innovative and being an innovative enterprise: The former generates lots of ideas, the latter generates lots of cash! The approach that a business uses to commercialize an innovation is therefore critical because it helps determine how much money the business will make from that product over the years. Many ideas failed because businesses went about developing and commercializing them the wrong way. If a company stays locked inside its own four walls, how will it be able to uncover and exploit opportunities outside its existing business or beyond its current technical or operational capabilities?

  • Innovation principles and categories: permanent and disruptive innovations, innovation’s orientation, innovation a natural element of commerce, innovation strategy and company’s competitiveness
  • Innovation’s development process: from the first business idea to the commercially successful launch, three steps to the innovation success, business innovation ecosystems
  • Open innovation: conditions of innovation’s process opening, three dimensions of the business opportunities, integrator or orchestrator approach, licensing

Module Lecturer:

Ing. Libor Friedel, MBA

Libor graduated from the Brno University of Technology (1987), and got MBA from Sheffield Hallam University (2000). Hhe worked as a lecturer and consultant (approx. 250 companies) since 1996 and as a coach (trained by Coaching Academy Libchavy) since 2013. Until 2001, he led his own small company. Liborworked for 15 years as a leading evaluator of the National Quality Award, contributed to the development projects of CzechInvest and benchmarking projects in the country. In her work she addresses a range of issues in the search for a holistic approach to change and growth of individuals and organizations. His focus in teaching concentrates ona strategic management (eg. Balanced Scorecard), personal leadership, knowledge and performance management or methods of personal development and growth. Between years 2008 - 2010 he led the Centre for Applied Economic Research at FaME , Tomas Bata University. He was a member of the European Cluster Policy Group set up by the European Commission, whose work ended in September 2010. As part of the study or work stays visited Japan, USA, Sweden, Serbia, the UK and other countries. He lectures at conferences in the Czech Republic and abroad (eg. Italy, France, Finland, the Netherlands, South Africa ...).

ÚSTAV PRÁVA A PRÁVNÍ VĚDY POSKYTUJE NEJVĚTŠÍ NABÍDKU MANAŽERSKÝCH STUDIJNÍCH PROGRAMŮ. Více informací

 
Přihlaste se a získejte studium prestižních manažerských programů MBA, LL.M., MPA a MSc. za cenu 99.000 Kč. Platí pouze při úhradě studia do 2. 1. 2018. Jako bonus získáte 5 seminářů zdarma!


DEN OTEVŘENÝCH DVEŘÍ
Na Dni otevřených dveří Vás budou očekávat lidé z vedení školy, jakož i lektoři, kteří Vám zodpoví veškeré Vaše dotazy týkající se studia MBA, BBA, LL.M., MPA, MSc. a DBA programů. Dozvíte se informace o průběhu studia, jak si správně zvolit studijní program, kdy se konají tematická setkání, jaké jsou podmínky přijetí ke studiu atd. Kromě malého občerstvení pro Vás budou připraveny materiály obsahující informace o studiu.


Nejbližší termín Dne otevřených dveří: 13. 12. 2017. Více informací zde

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Ing. Tereza Marková, DiS.
výkonná ředitelka
 
markova@ustavprava.eu
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