MBA Public Relations

The Master of Business Administration professional educational programme, specialised on Public Relations, follows the principle of respect to the theory but mostly works with practical situations and everyday real-life experience. The aim of the programme is to facilitate the students when it comes to their position, strategic decision-making, personal development, communication skills as well as the leading and motivating their respective teams.

Study MBA:

  • Two semesters
  • In the Czech or the Slovak Language
  • As a distant learner (with non-compulsory topical meetings)

Basic modules of the programme:

I.semester II.semester
1. Public Communication and Practical Rhetoric 1. Leadership or How to Face Manipulation and Information Isolation, spin-doctoring
2. Lobbying and the Principles of Effective Negotiation 2. Creation of Public Affairs
3. Social and Communication Skills of Managers 3. Time management
4. Human Resources Management 4. Strategies of Conflict Situations Solution
5. International Trade and World Economy 5. Company Culture and Identity
6. Marketing management a branding 6. Thesis

Team of Lecturers of the MBA programme:

Team of Lecturers of the MBA programme
1. PhDr. Jan Kubáček 1. PaedDr. Václav Pecka
2. Prof. PhDr. Jiří Musil, CSc. 2. Tomáš Barčík, MBA
3. Ing. František Řiský 3. Ing. Štefan Toth
4. Bc. Jan Brodský, DiS. 4. Mgr. Katarzyna Korda Jedzokova
5. Doc. PhDr. Ing. Jan Urban, CSc.  


About the course of study:
In the course of their studies, the students complete a total number of twelve modules. The period of study is divided into two semesters, each consisting of six modules (in the second semester, the sixth module is a dissertation). Some of the modules include three topical meetings during the semester, each one of which is 90 minutes long. However, they are not compulsory. The students prepare for the completion of their study obligations by undertaking topical meetings, attending consultations with the lecturers and self-studying on the basis of background papers, which are available online in the student section (every student receives an access password). The main study obligation of the students is to write a seminar work for each module. This seminar work is then assessed by the lecturer. The assessment also includes a verbal evaluation. Studies are completed by defending a dissertation and passing a final oral exam.


Programme Brochure (czech version):

  • Version for print is availaible here...
800 208 008
Dotazy ke studiu Vám zodpovíme:
Po – Pá od 9 – 17hod.

In case of any questions you can call us or write:

mob.: +420 608 579 570
tel.: +420 224 247 011



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Volejte zdarma

Zavolejte nám zdarma, rádi zodpovíme Vaše dotazy na MBA studia. Po-Pá od 9-17 hodin.

800 208 008