Tisk

MBA Marketing management

The Executive Master of Business Administration professional educational programme, specialised on Marketing Management, directs the students towards gaining complex knowledge and skills in the area of marketing. This concerns all the spheres of communication strategies and ways of creating the market position of a company and its products and services.

Study MBA:

  • Two semesters
  • In the Czech or the Slovak Language
  • As a distant learner (with non-compulsory topical meetings)


Basic modules of the programme:

I.semester II.semester
1. Marketing management a branding 1. Company Culture and Identity
2. Communication Strategies and Media Planning; 2. Social Media Marketing and Classic Media
3. Strategic Marketing 3. Labour Law
4. Leadership – Strategic Management and Creation of Company Vision 4. Strategies of Stress and Conflict Situations Solution in a Company
5. Commercial Law for Managers 5. Human Resources Management
6. Psychological Aspects of Leading and Managing People 6. Thesis

 

Lecturers of the MBA programme:

Lecturers of the MBA programme
1. Prof. PhDr. Jiří Musil, CSc. 1. JUDr. Luděk Lisse, Ph.D. LL.M. MPA
2. Tomáš Barčík, MBA 2. Mgr. Bc. Patrik Frk
3. Ing. František Řiský 3. JUDr. Marrila Kokešová
4. Mgr. Ivan Krajčovič 4. Ing. PhDr. Jiří Stýblo, CSc.
5. doc. PhDr. Ing. Jan Urban, CSc.  


About the course of study:
In the course of their studies, the students complete a total number of twelve modules. The period of study is divided into two semesters, each consisting of six modules (in the second semester, the sixth module is a dissertation). Some of the modules include three topical meetings during the semester, each one of which is 90 minutes long. However, they are not compulsory. The students prepare for the completion of their study obligations by undertaking topical meetings, attending consultations with the lecturers and self-studying on the basis of background papers, which are available online in the student section (every student receives an access password). The main study obligation of the students is to write a seminar work for each module. This seminar work is then assessed by the lecturer. The assessment also includes a verbal evaluation. Studies are completed by defending a dissertation and passing a final oral exam.

 

Programme Brochure (czech version):

  • Version for print is availaible here...
800 208 008
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Dotazy ke studiu Vám zodpovíme:
Po – Pá od 9 – 17hod.
Contact

In case of any questions you can call us or write:

mob.: +420 608 579 570
tel.: +420 224 247 011

podatelna@ustavprava.cz

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